Creativity is in the top 10 skills for 2020, according to the World Economic Forum.
That's awesome for people like you and me, creatives in our industry, who are always up for trying something new if we think it will solve a problem. Go ahead, add creativity to your LinkedIn skills! Talk about your creativity in job interviews! Creativity can help you solve problems and it seems as though it can help land you the job you want.
But I have a word of advice for managers looking for creatives: don't confused creativity with telepathy.
Please don't just present us with a problem and ask us to find a "creative solution."
We can creatively solve for your problem but we need some expectations, some inspiration, we need to have a conversation around what you're defining as creative.
Part of this is on us to ask for these expectations and inspiration and set up a time for us to talk, but a big part of it is for you to do your homework. Figure out what you mean when you say "creative". Are you talking about utilizing a new trend? Are you talking about a pretty PowerPoint? Are you talking about something else? Or are you not sure and you want me to bring you some ideas? That's cool too, but I need to know.
It's my job to ask for clarity but it's your job to clarify.
Just because I'm creative doesn't make me a mind reader.